1+ day, 17+ hour ago  (593+ words) The "Amazon Bio Discovery" research platform, launched today, does not display ads in its results or search a database, but it does have AI agentic technology and connect to some of its partners that support this project." Launched by"Amazon…...

1+ day, 17+ hour ago  (466+ words) Whether they're Doc Martens loyalists, nose-ring pioneers or just channeling Nirvana or Jay-Z, Gen X has long believed in its own kind of cool. They've also felt'rightfully so'overlooked by most marketers. Now 45 to 60, they resent that retailers keep focusing on…...

6+ mon, 3+ week ago  (378+ words) Bright Focus Foundation, which has been advancing eye disease research for more than 50 years, has launched a PSA campaign with separate ads designed to Stop Glaucoma and Stop AMD (age-related macular degeneration) by raising awareness while encouraging regular eye exams…...

1+ mon, 2+ week ago  (313+ words) A month after teaming with former NFL quarterback Tony Romo to market its prostate cancer drug Nubeqa, Bayer has sued Johnson & Johnson (J&J's) for false advertising of that firm's rival drug Erleada. Romo appears with his prostate cancer survivor…...

1+ week, 2+ day ago  (345+ words) An animated prostate croons a swinging original tune that lists (and humorously shows) euphemisms for male masturbation -- such as "spank the monkey," "choke the chicken," "squeeze the juice: and "one man band practice," --in VML Health's pro bono "Beat Cancer…...

1+ week, 1+ day ago  (345+ words) An animated prostate croons a swinging original tune that lists (and humorously shows) euphemisms for male masturbation -- such as "spank the monkey," "choke the chicken," "squeeze the juice: and "one man band practice," --in VML Health's pro bono "Beat Cancer…...

5+ day, 21+ hour ago  (303+ words) When the New York Islanders scored a goal at UBS Arena on April 3, something unusual happened in the stands. Alongside the horns, the chants, and the thunder of 17, 000 pairs of stomping feet, a small red device filled with strawberry-colored gelatin…...

1+ week, 2+ day ago  (313+ words) Texting is increasingly popular among consumers, at least those in the lower age brackets, judging by a study from Simple Texting. " Of 1, 400 Gen Z and millennial consumers surveyed, 69% have opted in to brand texts in the past year. But they…...

2+ week, 15+ hour ago  (255+ words) Humann, a health-oriented beet brand, is embarking on a brand transformation to underscore'cardiovascular nutrition. To head the effort, it named Eden Collective its media AOR, leading strategy and measurement. Mike Quinones, Humann chief growth officer, told Agency Daily: "Eden has…...

2+ week, 2+ day ago  (219+ words) The threat of skin cancer isn't just being unprotected outside " it can also occur while driving. That's the premise behind TBWA\Eleven Australia and'mycar'Tyre & Auto's "The Sunburnt Car" campaign, which exposes the dangers of UV lighting. But the work is…...